Obsessed with the Customer — GAF Contractor’s Corner

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Contractor’s Corner recently sat down with Martin Pettigrew, founder and CEO of Monarch Roofing (and Monarch Solar), as well as Monarch’s marketing director Stephanie Bohardt. Monarch serves residential and commercial customers throughout North and South Carolina. A GAF Master Elite contractor and a Two Star Presidents Club Award recipient, Martin — and by extension, Monarch Roofing — are absolutely obsessed with customer acquisition. And it shows. 

We asked Martin and Stephanie exactly how they consistently maintain their best in class status. And we got some feedback on a new GAF product they’ve been using. Monarch has installed a lot of Timberline® HDZ™ shingles — accuracy made easy! — in the past few months, and we were eager to hear what they thought.

Spoiler alert: They like it. “We can talk about our products with more confidence about GAF,” said Martin,” because we know that our installers — I don’t care how many years they have in experience in nailing the products — they’re going to hit the line. It’s almost impossible to miss. So it gives us even more peace of mind and confidence when we explain to customers to go with (Timberline®) HDZ™.”

Listen to “Obsessed with the Customer” here or on your favorite podcast service.

And you can subscribe to Contractor’s Corner on iTunes.

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