How to Increase Sales in a Digital World
If you’re still relying on the phone book to get noticed, you’re missing the boat on marketing your business. To get more leads in this competitive market, you need to think outside the book and focus online where more of your customers’ eyeballs are.
There are a few ways to go about doing this. First, create social media pages for your company and add the links to your business cards, email signatures, and promotional materials. Twitter and Facebook are the easiest places to start and don’t take much of your time since you can post right from your phone – or even in advance from a scheduler app. Include pictures of your work, join the conversation, and ask customers to “like” your page. You should also “like” other corporate pages (like GAF) to capitalize on their fan-bases.
Another digital tool worth checking out is a mobile app called GeoJuice (available on Android™ or iPhone®). It allows you to take pictures on the job, add comments with effective keywords, and distribute onto your business website, social media, and directories with just one click. You can also ask clients to review your work by sending them a review request via text or email.
A more robust company website will also help customers find you. Even if you already have a site, it’s important to make sure you have appropriate keywords (for homeowners to find your company on Google) and good information that can help sell your services. You don’t need to do this on your own! Check out one of our vendors, like JumpHawk, Surefire Social™, or YourWebPro, to find out how they can help with your web design and development.
Once you have a high-performing website, look into creating a promotional video that highlights your work and post it to social media. A video is great tool to differentiate your business – check out our previous blog about it. Videos get the most views and they don’t have to be professionally shot and edited. Using your iPhone is perfectly acceptable. In fact, all posts should have either a pic, graphic, video, or link – they get much better engagement than strictly text. Add your video to YouTube, promote it on your Twitter and Facebook pages, and watch your business grow.
Just a little time and small investment in these areas could result in more leads and more jobs.