GAF Video Highlights from IRE

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GAF had a major presence at the 2015 International Roofing Expo (IRE) in New Orleans with the announcement of the results from the largest independent TPO study (learn more at, new products and shingle colors, technology solutions, and even a free Kix Brooks concert.

If you were unable to attend the show, watch these IRE videos shot live from the show floor to learn more about GAF’s various programs, products, and initiatives in commercial and residential roofing.

GAF/Live from IRE: Steep Slope News

GAF/Live from IRE: Low Slope News

GAF/Live from IRE: TPO Results

GAF/Live from IRE: Training News

On the low-slope side, here are some of the highlights you’ll see:

  • Learn about GAF’s new product, WeatherCote™ Elastomeric Coating. It works on most roof types, comes with a 7-year Material Warranty,* and is a great value.
  • GAF’s OneRoof, OneCompany Vendor of the Quarter initiative helps both residential and commercial contractors grow their business. In addition, there are some new things going on with commercial maintenance and GAF’s new safety initiative with the NRCA and Western States.   (The Executive Vice President of NRCA, Bill Good, was interviewed.)
  • The IECC just issued new recommendations for R- values for commercial roofing. Learn about the impact of demand for EnergyGuard™ Polyiso Insulation and investments in polyiso manufacturing with the newest GAF ISO plant opening in 2015.

*See WeatherCote™ Elastomeric Coating Limited Warranty for complete coverage and restrictions.

For steep-slope contractors, here are some highlights from the video:

  • Learn about three new or enhanced apps to help contractors share information with homeowners about products, warranties, and cost – the new Sales Pro, Virtual Home Remodeler, and Pro Roof Estimator.
  • See the new EasyPro Shingle Selling Kit—which replaces heavy sample boards—and how it highlights all the colors in one place in an easy-to-carry way.
  • A sneak peek at GAF’s new nail line that makes nail positioning more clearly defined for contractors.
  • See the latest color blends added for 2015 on the Timberline® American Harvest® Shingle line.

See more videos in our IRE playlist, above, with GAF partner vendors OMG, Accurence, Equiter, Hapco, Roofer’s Choice, and Surefire Social.

View more photos, and other news from IRE on the GAF Facebook or Twitter pages. Search for #RoofingExpo.


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