Minneapolis Interstate 35 North Highway Sign with Sunrise

Cool Roofs are a Compelling Choice in the North

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Dark Roof’s Summer Cooling Penalty is a Deciding Factor

Cool roofs reflect the sun’s energy and reduce air conditioning loads in the summer, so do dark roofs absorb energy in the winter and reduce heating costs? In northern regions where heating costs are significant, can dark roofs be energy efficient? Some building professionals specify dark absorptive membranes for northern cities like Chicago and Minneapolis believing that they are lowering their clients heating costs and lowering year round energy costs.

An analogy, only slightly tongue in cheek, would be to ask if Chicagoans walking along Michigan Avenue in the winter wear dark clothes to stay warmer? Or do dark colored cars outsell light colors in the Windy City?

So, do dark roofs help improve building energy efficiency in northern cities? Let’s take a look at the arguments.

Heating Degree Days versus Cooling Degree Days

There is no doubt that heating degree days in northern areas are far greater than cooling degree days. For example:

Cooling Days

This means that the number of days the temperature was below 65°F multiplied by how many degrees the temperature was lower, was 9,317. This far outnumbers the cooling degree days and some have argued that therefore dark roofs are appropriate for northern cities such as Minneapolis. However, it’s important to examine the cost of cooling versus the cost of heating.

Energy Costs

Data from the U.S. Energy Information Administration for commercial customers in Minnesota in 2015 allows us to compare the cost of heating versus cooling. Assuming gas as the energy source for heating:


Added to this, cooling is less efficient than heating. This means that one can’t simply compare the number of heating versus cooling degree days to make a judgment.


Degree day comparisons don’t enable a choice of roof reflectivity to be made. Put simply, neither EPDM nor TPO / PVC can be specified on the basis of the number of heating degree days versus those of cooling degree days.

Cooling versus Heating Costs

Heating – Gas Costs

Natural gas is becoming ever more plentiful in the US and costs are fairly stable meaning that heating costs can generally be budgeted for with confidence. Added to that, utilities usually charge commercial customers a flat amount per cubic foot used. Frequently, volume discounts apply and larger customers pay less per BTU of heat than smaller ones.

Cooling – Electricity Costs

Today’s electric bills, especially for commercial and industrial customers, are fairly complex. However, the basic components are as follows:

  • Base Use Rate – the charge per kilowatt hour (kWhr) of energy use.
    • This is common for residential but rare for commercial customers.
    • Can vary depending on the time of year, eg. summer versus winter.
  • Time of Use Rate – the charge per kWhr of energy use that varies depending on the time of day or year.
    • This is increasingly applied to commercial customers.
    • The rate is highest during times of peak demand, such as between 1 and 6 pm. It is lowest during periods of low demand such as 3 to 6 am.
    • If the rate varies by time of year, then summer rates might be highest, when air conditioning use is at its highest.
  • Demand Charge – the cost per kilowatt (kW) of power demand.
    • The charge applies to the highest demand that a customer had for power at any time during a month.
    • To help understand the concept, think of how fast an electric meter is spinning when a lot of equipment is turned on and the air conditioning is running at maximum load. This might be the situation for a short period of time, so energy use could be low, but the power demand could be very high for that short period.
    • It is typically based on the highest power draw seen in 15 minute increments during a month.

All of these components make building electric charges difficult to predict and budget for. Plus, unlike for gas, higher usage levels can dramatically increase the cost of that energy.

Most building professionals clearly understand the impact of the base electric rate or tariff and time of use rates. It is easy to appreciate that lowering air conditioning demand will reduce electric bills. However, those tariffs frequently represent 50% or less of a total electric bill with the demand charge being 50% or larger. By understanding the impact of air conditioning on demand charges, it can be seen that cool roofs have a large role to play impacting building energy efficiency.

Demand Charges

A simple way to think of demand charges versus energy use is to look at an electric meter:

How to read your meter

In a traditional residential meter shown on the left, the upper dials keep track of the cumulative energy use. The lower wheel shows the demand by how fast it is spinning. A more modern or small commercial meter shown on the right displays the same data in a digital fashion.

As an air conditioner does its work during a month, the energy use is added up, leading to an eventual charge based on kilowatt hours. But, on the hottest day of that month, during an afternoon period when the sun was at its highest and creating a higher thermal load through the roof and walls the air conditioner will be operating at a high load. Therefore its “demand” for power will spike and that spike will result in a charge per kW. Even if that spike is for just 15 minutes, that demand charge could be >50% of the monthly bill. Let’s look at a small office building to better understand this:

The customer has a 2 ton air conditioner that draws 7.2kW at maximum load. Each month it runs at an average 50% load for 10 hours a day with an electric charge of $0.090/kWh. That results in a monthly charge of 10 hours x 30 days x 7.2kW x 50% x $0.090/kWhr = $97.20

But, on a sunny day during that same month, the air conditioner might run at maximum load for 15 minutes, triggering a demand charge of $15.00 / kW. The resulting demand charge would be 7.2 kW x $15.00 / kW = $108.00

In this example the demand charge is larger than the use charge. Since dark roofs increase the need for air conditioning, they not only drive up monthly electricity consumption costs, they can significantly increase demand charges, as well.  A cool roof, on the other hand, reflects heat away and helps reduce both monthly consumption and demand charges.


Not only is electricity more expensive than gas, but the rate structures are complex. Seemingly small increases in electricity use can result in large additional costs due to the compounding effects of time of use rates and demand charges.

Cool roofs lower a building’s energy use, thereby lowering operating costs. However, overall electric use is often only 50% of the electric charge and the maximum power draw and its demand charge can represent the other half. Cool roofs lower the internal temperature rise on hot sunny days and therefore lower the load on air conditioning equipment.

Location Doesn’t Matter!

As the following data indicates, it doesn’t matter where a building is located; if it uses air conditioning then converting to a cool roof will result in savings.

Let’s compare buildings in the northern, southern, eastern, and western U.S. The basic assumptions are:

Size: 100,000 sq.ft.
Electric use cost: $0.090 / kWhr.
Electric demand cost: $15.00 / kW
Gas cost: $0.80 / therm

To make the calculations conservative, we assumed a high insulation level of R-30, a heater efficiency of 80%, and an air conditioner coefficient of performance of 3.2. Using the Cool Roof Calculator tool, we estimated the impact of converting from a dark roof to a reflective membrane in the following locations:

Region City Savings
Southern USA Houston, TX $5,200 / yr
Northern USA Minneapolis, MN $2,600 / yr
Western USA San Francisco, CA $2,400 / yr
Eastern USA Raleigh, NC $4,100 / yr


In warm and hot regions, cool roofs provide for larger energy savings, however, even in more moderate and even northern climates cool roofs improve a building’s energy efficiency. Modeling shows this to hold true so long as a building uses gas to heat and has air conditioning.

Will a Cool Roof Always Result in Actual Cost Savings?

There are a few reasons why some may not receive lower electric bills after converting to cool roofs. For example, overall electric costs may rise year over year or the utility rate structure could change. Also, changes in the building’s use, equipment, or operating patterns could increase overall lower consumption. Suffice to say, modeling shows that cool roofs reduce the impact of solar energy on a building and several case studies have demonstrated reduced utility bills. But, each building is unique and should be evaluated on its own terms.

There are 13 comments

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  1. Sam

    Interesting. What about a Minnesota home with high ceilings (19′ foyer and great room) that stays very nice without air conditioner running even when outside temperature is high (to 90F)? In fact, the air conditioner usage at our home is limited to just the one or two weeks in summer when temperature goes above 90. I assume then a darker roof (charcoal) is preferable over lighter colors??

    • Thomas J Taylor, PhD

      The article is really focused on commercial buildings and in northern locations such as yours, air conditioning is a significant cost for them. In your case, with your home design, high ceilings, and likely really good insulation levels, your AC use is low and so any benefit of a more reflective roof would be small. In fact roof materials for single family residences are generally not available with the high reflectance values we see for commercial roofs.

  2. Thomas J Taylor, PhD

    The dark side of the membrane should always be facing down. It is the white reflective side that is the weather resistant layer and the reinforcement is between the reflective and the dark sides. The dark side has no impact on the reflectivity of the membrane. There is no reason for us to make the back side of the membrane white – the top layer is of sufficient thickness that light does not penetrate any further.

  3. Zack.Buchanan

    Thats true people would much rather have a lighter roof so the sun makes it less hot! Maybe the house will stay colder on the inside if it warms up less? no clue! Interesting blog though!!

    • Thomas J Taylor, PhD

      Thanks for the comment. The article was about low slope roofs but GAF also provides a great range of shingles that reflect more heat than standard colors. These can be a great choice – cool roofing for residential homes.

    • Thomas J Taylor, PhD

      Susan – thanks for checking in with us. While the blog makes the case for reflective roofing everywhere based on energy savings and no downsides like condensation, there are other arguments as well. The reflective membranes (cool roofs) are generally thermoplastics like TPO and PVC. The traditional advantages of these are still true – welded seams that provide for a monolithic membrane across the entire roof, much stronger seams than adhesive and taped systems, and TPO and PVC roofs are demonstrating long life when sourced from experienced high quality manufacturers.

  4. Ron Pickle

    So the verdict is out and it is on the expected lines, electricity bills have always been costlier than gas bills, so to save money on energy bills, it is always better to find the ways to insulate the house, employing proper ventilation in attic and other relevant places to make air conditioners work less and see energy bills going south wards.

    • Thomas J Taylor, PhD

      Ron – thanks. My article was about commercial roofs, but as you noted the same arguments apply to residential homes. We are very proud of our highly reflective TPO and PVC membranes for commercial roofs, but we also have an excellent cool series of shingles that you might want to check out.

  5. David De Salvia

    When gathering information on black vs white roofing alway consider the source. If all you have to sell is EPDM your going to draw very different conclusion then the manufacturer that only makes thermoplastic. Sadly even independent labs cannot seem to get on the same page for this issue.
    One thing is clear – insuring you have a proper air/vapor barrier in the assembly and an additional layer of insulation will more than offset any higher operating cost associated with a dark roof (in a cooling climate) or reflective roof (in a heating climate.) Proper management of your AC system (close ventilation and recirculate & dehumidify when building is unoccupied, pre-cool space before occupation) will keep peak load in check in all but the most severe cases.

    • Thomas J Taylor, PhD

      David – thanks for posting this. If you examine the studies that have been done, those from reputable labs and institutions all agree that cool roofs lower air conditioning costs. The studies that suggest that net energy savings can be achieved with dark membranes used either electricity for heating and/or they included buildings that didn’t actually have air conditioning. Your point is a very good one, that with attention to detail such as more insulation than required by code and the use of air barriers / vapor retarders overall building efficiency is improved. At the end of the day, I would encourage building designers, as well as owners looking to reroof, to use available modeling to determine what makes sense for their particular situation.
      Your comments on lowering peak loads are spot on – there needs to be more discussion of such strategies. Thanks again.

  6. Ron MacDonald

    Also consider black body effect in winter. A dark roof will radiate heat at night to outer space lowering the surface temperature, which may impact heat load.

    Direct sun on cold winter days is much lower in many regions, further reducing solar heat gain for the limited day light hours.

    • Thomas J Taylor, PhD

      Ron – thanks. You clearly get this. All of our modeling, and case studies by some building owners, show that the cool roof benefit in reducing air conditioning costs outweighs any warming benefits of dark roofs in the winter. As you noted, the sun is just too low in the sky and is frequently not direct.

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