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Why Shingle Color Should Matter to Contractors

Homeowners want to maximize curb appeal and are looking for ways to differentiate using color. Choosing the right shingle color is one way homeowners can make their homes distinctive. Contractors who can provide insight about color and who offer products with unique color offerings have a strategic opportunity to aid homeowners with their roofing purchase decision.

Consider these facts:

  • 91% of realtors think that the shingle color is very important to the overall appeal of the home, according to the 2013 National Association of Realtors Survey.
  • 90% of contractors say the shingle’s color is important to a homeowner’s selection of a brand or type of designer roofing shingle, according to a December 2014 Market Decisions Contractor Study.
  • Roofing shingle color is a key decision factor, with 92% of homeowners citing color as important to their decision, according to a 2011 Market Decisions Survey.
  • Drawing on GAF’s deep expertise in shingle color design, we have developed Premium Color Blends — unique, new shingle color blends that complement a wide variety of home styles. Premium Color Blends combine GAF’s latest granule colors with advanced blending technology, resulting in exceptionally vibrant, premium color options for the home. Premium Color Blends are available on select shingles within GAF’s Lifetime Designer Shingle collection.

In addition, the popular Timberline® American Harvest® Shingles have new reformulated colors. These colors address today’s challenges by offering bolder contrast and colors that match current color trends.

Contractors have a number of tools available to show homeowners how these new colors will look on their roof. GAF’s Virtual Home Remodeler app is available for iPad or Android tablets and displays all the shingle options and colors available based on a home’s location. This valuable tool is free for GAF Master Elite® and Certified™ Contractors.

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