How to Ask for Raving Online Reviews for Your Roofing Business

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You work hard to build a professional image that drives clients to refer your roofing business — now it’s time to make that impression last. An online review is a simple and lasting way to let homeowners do the talking for your company. This guide will help you ask for raving online reviews.

Why are online reviews so important?

These ratings and reviews become a permanent part of your brand’s online presence. What’s more, they play a role in homeowners’ decisions to use local services. A survey from BrightLocal revealed:

  • 88% of customers read online reviews for local businesses
  • 85% read up to 10 reviews
  • 88% trust online reviews as much as personal recommendations

Tips for getting homeowners to give online reviews

The foundation for earning raving online reviews is delivering professional-quality service that sets you apart from the competition. When you’ve delivered, use these tips to encourage clients to share their experiences.

1.      Set up or claim your company profiles on review websites.

Establish an account or claim your company profile on popular review sites, such as Angie’s List, Yelp, and HomeAdvisor. Facebook also offers a review feature that clients can access from your business page. Creating an account gives clients an official place to leave reviews and, depending on the website, an account may give you options to respond to reviews, measure visitor activity, and more.

2.      Don’t delay your request for a review.

The new roof is installed, the job site is cleaned up, and the homeowner is relieved because this significant project is off their to-do list. Capitalize by asking him or her to write an online review as soon as the project is completed. One simple technique is to create an email template that thanks the client for his or her business and asks for the review. Using a template streamlines the process and allows you to easily and professionally make the request.

3.      Ask for honest reviews.

Clients don’t want to feel like they’re being pressured to post a good review, so never direct how he or she should leave feedback. Instead, ask for an honest or unbiased review. For example: We value your feedback. Please help us improve our business by sharing an honest review.

4.      Make it simple for customers to leave a review.

A homeowner who needs to hunt for an online review profile is less likely to leave one. No matter how you ask for an online review or rating, make it as easy as possible for the client by including the names of the review sites and, when appropriate, links to your profile on those sites.

5.      Thank clients for reviewing your roofing company.

Depending on the website where the review is posted, you may be able to respond directly to their review. Your response can be something as simple as: Thanks! It was a pleasure working with you. You can also set your roofing business apart by going old school and sending a handwritten thankyou note.

6.      Respond to negative reviews as well.

Online feedback from homeowners will become a permanent part of your brand’s online presence, so it’s critical to respond to negative reviews as well. Reply by acknowledging the homeowner’s complaint and then move the conversation offline to resolve the situation.

What tips can you share for asking homeowners to post online reviews?

There are 10 comments

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  1. Kent

    Great post Sam. I totally agree about thanking those who not only give you feedback, but also praise your work. It always is easier keeping a client than gaining a new one. It is important to communicate in the beginning when you can be flexible.

  2. Chris

    Great advice! Thank you for sharing. This is something I definitely need to work on for my own business so I found these tips very helpful. Will start implementing something soon!

  3. Zoe

    Nice article, Sam. You’re so right about thanking people for their reviews. Even if they say critical things, at least they are taking the time to give you feedback about your business. Think about it. How many times do stores and phone services ask you to give them feedback, and how often do you actually do it?

  4. LexiefromHamilton

    I agree with you about the importance of reviews in attracting new customers. I think it is important just to encourage customers to leave reviews rather than obviously grubbing for high ratings. I agree with the previous commenter that no reviews are as bad as or worse than negative reviews. If you get some negative reviews, you can make lemons into lemonade by responding constructively to them and showing that you are attentive to customers’ concerns.

  5. Gerald

    There are many good points that were brought up here. One thing to remember is having no reviews is almost as bad as having bad reviews. This day and age almost everyone is looking for reviews before hiring you, this article confirms that with the statistics they researched. The timing of getting reviews can be critical as well. When the roofing job is complete and the final inspection is done and the project coming to a close with the client, we normally ask if they are satisfied. If your client is more than satisfied, maybe you were able to cover their deductible or upgrade their roof for the same price or whatever the case may be, then ask them if you can shoot a quick interview of them on your phone camera. That’s right, record a video interview, people love video. Cover the basics, how did you hear about us, did we do what we said we would do, how satisfied are you with the job and would you recommend us to other homeowners? Get their permission to use this video for marketing. Hint, most people want to be seen on the internet. Take the video, upload to youtube and rank it for your company reviews, this should be rather easy as no one else wants to rank for your company reviews. When someone searches for you company reviews, your video should be at the top, make sure you put a call to action. You should also be able to embed this video on your website. Ok, sorry for ranting on, reviews are good and video reviews are even better.

    Good luck to you all


    • Sam Beiler

      Video interviews are an awesome idea! I actually just wrote another article recently on our Equipter blog about how to make no hassle video testimonials. Videography is a hobby of mine and love seeing other people take advantage of video!

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