Does Your Company Have a Sustainability Commitment?

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Many companies have a sustainability mission statement or commitment. Reviewing this mission statement and seeing how your own company policies align with it can be a good way to build common ground.

For example, here is GAF’s sustainability mission statement:

As the roofing industry leader, GAF is proud to promote sustainability in all areas of our business. We practice and support new technologies in energy efficiency, material optimization, and recycling that help conserve natural resources, and we share our knowledge to help our contractors, colleagues, and customers do the same.

If you were selling to us, highlighting some of your company practices that align with our thinking would be a good way to start a discussion. But it doesn’t stop there — it’s also important to consider your customer’s customers. For example, if you’re reroofing a distribution warehouse that is part of a supply chain to a company with a public sustainability commitment (Walmart, Target, and Safeway are good examples), you can expect they are supplying sustainability information to their customers. It is likely that having a similar sustainability commitment would improve your chances of winning the bid.

One of the best ways to put your sustainability programs into practice is to run a Zero Waste Jobsite. GAF can assist you in achieving this goal through this program. I suggest you make recycling a bid alternate — and include the option on every proposal. (You don’t want to do the work of preparing a full recycling proposal for recycling unless you know the customer is interested.) If they do select that option, then you can complete the recycling proposal. Often, it is the small things that make the difference. For example, due to our advanced winding technology, no adhesive is required to attach EverGuard® TPO to the cardboard core it’s shipped on — meaning the roll is much easier to recycle — which brings contractors using this product one step closer to a Zero Waste Jobsite and a winning bid.

I wish you success in all your sustainability programs and am happy to compare notes.

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  1. Gautam Vora

    We appriciate commitment towards sustainability. If you use EPDM WATERPROOFING MEMBRANE, kindly insist Eco friendly EPDM waterproofing membrane that is NOT manufactured by using steamed boilers or autoclaves or rotocures. Manufacturing with clean and green energy only.

  2. Matt

    It’s great to see that there is a growing interest in sustainability, not just from a business point of view, but also from a customer point of view. We are a home builder/renovator and make sure that our modular extensions are as sustainable as possible – we pride ourselves on our sustainability policy and find that it’s often what tips clients into hiring us over a competing company. I think that people are now starting to realise that sustainability doesn’t have to mean boring or unattractive products – it’s now very possible to combine sustainability with style.

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